Your Focus


Developing a strong sales muscle is one of the most important tasks of a B2B founder. This includes:

  • developing value-based sales tools
  • defining your simple sales methodology
  • increasing predictability of new revenue streams
  • making winning an organizational habit
  • co-innovating with strategic customers
  • inspiring a customer-focused culture or
  • creating your own product category.

All of that will help you be(come) relevant for the customers and prospects that are most important to you.

"First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth." John F. Kennedy